[ Free calculator ]
ROAS break-even calculator
Contribution per order is what is left after COGS, shipping, and fees. Break-even ROAS is price divided by that contribution. Below that ratio, ads buy unprofitable revenue.
Media buyers often chase a ROAS target copied from a screenshot. Break-even ROAS is the floor for your unit economics, not someone else’s account.
If contribution is negative, no ROAS saves the offer — price does not cover the product. Fix the offer before you scale spend.
Product documentation: ROAS Break-Even Calculator feature.
[ F.A.Q ]
Questions
Is break-even ROAS the same as target ROAS?+
No. Break-even is the line where contribution after ads is zero. A target ROAS should sit above that line so you keep margin for overhead and error.
What is break-even CPA?+
It equals contribution per order — the most you can pay to get one order and still break even on variable costs.
Do I include VAT in price?+
Use the net amount you actually keep after tax if tax is remitted. Mixing gross and net will misstate contribution.
Does this use TrendMetric ad data?+
No. It only uses the numbers you type. Who’s Scaling and Trending Products are separate catalog tools.
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